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Step Beyond Studios

Freelance Brand Design Studio

Step Beyond Studios is my own Freelance Branding Studio, where I work with incredible and adventurous clients looking to brand and launch their first-time business. I specialize in quick turnaround complete brand identity design including, new brand development like naming, creating taglines, and brand research. As well as offering a suite of additional support services, like icon design, website design, photography and more!  Below you can find some of the basic brand profiles for some of my favorite projects I have complete throughout my career as a brand specialist. 

My motto  I work with a purpose-driven process that allows you to find clarity in your brand so you have a strong base from day one.

 
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ADORND DECOR

BRAND DESIGN

Adornd Decor - Reduce, Reuse, Redecorate is taking a unique take on the traditional seasonal home decor. Creating incredible hand-crafted wreathes with a unique twist, you can easily interchange their sustainable felt designs for any occasion. From holidays and seasons to special events and simplistic anytime designs, their creation is space-saving, customizable, and something completely one of a kind. 

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My role while working with Adornd Decor has included multiple facets of brand development and business support. Maryann came to me with her business concept looking for feedback and suggestions on how to move forward. We immediately got to work, while she had an idea for the business she was lacking all the basics, she didn’t even have a business name. We worked closely to create a complete brand, including her business name, tagline, logo, brand identity, and many facets of her business infrastructure, including working through cost, online sales, sourcing materials, and marketing.

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BE PRESENT PHOTOGRAPHY

BRAND DESIGN

Be Present - Photography Studio is a Texas based photography studio focused on creating rich, luxury photography experiences. Her work can be considered editorial though she works with a range of clients from high school graduates through business being featured in magazines.

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My role while working with Be Present - Photography Studio focused on helping Jo find and refine her creative style. Throughout this process of discovering her personal style and refining her target audience, I was able to direct her on business infrastructures like reaching target audiences, photo packages, and pricing structures, and product delivery. By working closely together at the very start of her business, we were able to implement her brand from day one giving her a great footing, where she quickly found success in her target market. 

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SHAKE STUFF UP PHOTOGRAPHY

BRAND DESIGN

Shake Stuff Up - Adventure and Boudoir Photography is a traveling photographer that focuses on empowering men, women, and non-binary individuals and couples to find, strength, beauty, and fire within themselves; through wanderlust photography. Creating a safe creative space, for people to explore their own sexuality and escape traditional boudoir expectorations through uniquely person photoshoots.

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My role while working with Shake Stuff Up focused heavily on branding and brand messaging, but also included discussing business infrastructures like pricing structure and product delivery. Amanda the owner and photographer and I spent a significant amount of time working together to explore the different facets of photography she thrives in and how to take those strengths and create a long-term successful business. Her brand was created with the intention of being flexible long-term as she refines her target audience and develops her technical skills.

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BEACH HAVEN BREWING

BRAND DESIGN

Beach Haven Brewing Company is a new Brewing Company on James Island North Carolina, with a unique take on the traditional beer garden. They are focused on creating exceptional craft beers that can be shared in laid back, family-friendly environment. Unlike the traditional bars and breweries of Charleston, Beach Haven is a Brewery for those looking to slow down and enjoy island time, in a clean modern environment blending beach getaway with the clean comfortable environment of a modern brewery. 

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My role while working with Beach Haven has ranged greatly from brand development and target audience research to trademarking, helping secure bank funding, and the early stages of environmental design. While their business was put on hold during Covid, we have laid the groundwork for their future business.

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PRIDE LENDING

BRAND DESIGN

Pride Lending is a unique take on the traditional home lender. Putting a special focus on serving the LGBTQ+ home buyers of Nevada and Colorado, his business has created a supportive and safe space for individuals, couples, and families from all walks of life. Providing unbiased home financing for under-severed communities.

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My role while working with Pride Lending was unique compared to my traditional brand. While this was a brand new business Andrew had an extremely clear vision and well-established business plan in place. My focus was creating a brand that welcomed and served his distinctive clientele. We took extra time when making this brand for peer review, ensuring that we created and brand that could grow with his business while instilling a sense of strength, kindness, and LGBTQ+ pride. 

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Jordan Newsom

BRAND DESIGN
 
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EXPERIMENTAL

BRAND DESIGN
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